the client
National Prayer Weekly grew out of a family with ties to the National Prayer Breakfast held in Washington each year. Lisa, the family's daughter, wanted to continue that legacy of prayer, and to bring technology into it.
the challenge
How do you get people to pray together every week, no matter where they are?
what we did
We designed a system around a simple weekly rhythm. People register by email or by text message, and every Wednesday at the same time they're notified that the week's prayer is ready. The website hosts the audio and a transcript of each prayer, and we developed a podcast where the audio lives.
We manage the whole cycle: editing the audio, publishing the podcast and the website, and running the email campaign and text communication. We've also created collateral and communication pieces for speaking engagements.
where it is today
Every week, the prayer goes out, and believers all over the world pray as one.
