the client
PurePath is a neurotherapy practice in Midland, Texas. It uses qEEG brain mapping and neurofeedback to help the brain move toward healthier, more regulated patterns.
the challenge
PurePath was a brand-new company. It needed more than a look. It needed a strategy for how to launch, how to explain an unfamiliar therapy to new patients, and how to run the practice day to day.
what we did
We started with the strategy for the practice, then designed the brand, website, and print collateral that bring it to life.
Behind the scenes, we built an even more robust piece: a custom CRM the team uses to manage the company, from new patient inquiries to ongoing care.
